Why Santiago Trading?

The book “The Alchemist” by Paulo Coelho tells the story of a young shepherd named Santiago, who embarks on a journey in search of his Personal Legend (a concept that represents one’s true purpose in life). Throughout his journey, Santiago encounters various people and experiences that shape his understanding of the world and help him grow as a person.

Santiago’s adventure begins when he has a recurring dream about a hidden treasure near the Egyptian pyramids. Believing that this dream is a sign from the universe, he decides to sell his flock of sheep and sets off to fulfill his dream. Along the way, he meets an old king named Melchizedek, who teaches him about the importance of following one’s Personal Legend and gives him two precious stones.

On his journey, Santiago faces numerous challenges and learns valuable life lessons. He befriends an Englishman who is searching for an alchemist and teaches Santiago about the concept of alchemy. Santiago also encounters a crystal merchant who teaches him about patience and the value of pursuing one’s dreams.

As Santiago continues his journey, he eventually meets the alchemist himself, who helps him understand the nature of the universe and the importance of following one’s heart. Through his experiences and the people he meets, Santiago learns that life is an adventure and that the true treasure he seeks is within himself.

In the end, Santiago discovers that the treasure he was seeking all along was actually hidden back in the church where he had the dream in the first place. However, the journey itself and the experiences he gained along the way were the real treasure. The story of Santiago serves as a reminder that we should all pursue our Personal Legends and follow our hearts, no matter the challenges we may face.

Paulo Coelho is a Brasilian author. He was born on August 24, 1947, in Rio de Janeiro, Brazil. Throughout his career, he has become one of the most widely read authors in the world, with his books being translated into dozens of languages.

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